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7articles filed under Tech Insights.

Why We Inline Almost All Our CSS
Tech Insights4 min read

Why We Inline Almost All Our CSS

One extra request sounds small. On a site where most visits are a page or two, it isn't - so we build ours to skip that request almost everywhere.

Otter
What a Static Site Is, and Why We Build Them
Tech Insights3 min read

What a Static Site Is, and Why We Build Them

A lot of small business sites run heavy software they don't need. A static site is a simpler, sturdier idea. Here's what it means, in plain terms.

Otter
What Actually Makes a Website Fast
Tech Insights4 min read

What Actually Makes a Website Fast

Speed isn't one setting you switch on. A few concrete things decide whether a page loads instantly or makes people wait - here's what they are.

Otter
How We Built This Website
Tech Insights5 min read

How We Built This Website

A plain tour of what this site actually runs on: the tools we chose, why we chose them, and what each one is doing while you read this.

Otter
Why Isn't My Website Showing Up on Google?
Tech Insights3 min read

Why Isn't My Website Showing Up on Google?

You built a site, you search for it, and it is nowhere to be found. Here are the usual reasons a new website does not show up yet, and what actually helps.

Otter
The Hidden Cost of Page Builders and Why Your 'Cheap' Template is Bleeding
Tech Insights3 min read

The Hidden Cost of Page Builders and Why Your 'Cheap' Template is Bleeding

Heard of WordPress, Wix, Webflow, or Squarespace? Great for getting started - and the place the cheap route quietly starts costing you.

Otter
Why a Faster Website Is Worth Paying For
Tech Insights3 min read

Why a Faster Website Is Worth Paying For

A slow website loses visitors and sales quietly, without ever telling you. Here's what speed is worth, and what makes a site fast or slow.

Otter

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