Category
Design
3articles filed under Design.
Why We Use So Few Fonts
Most sites would look better with one typeface, or at most two. Here's how we think about type, and why restraint usually does more than variety.
What People Mean When They Say 'Brand'
A logo is the part of a brand you can point at, so people think it's the whole thing. It's closer to the smallest part. Here's what the rest is.
What Empty Space Does for a Page
The first note we get on a new design is usually 'can we fill that gap?' Almost always the space is doing a job, and filling it makes the page worse.
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