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10articles filed under Guides.

How Many Pages Does Your Website Need?
Guides4 min read

How Many Pages Does Your Website Need?

Most small business sites need fewer pages than people expect. Here's a simple way to land on the right number for yours, without padding it out.

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What Makes a Website Good (Beyond Looking Nice)?
Guides3 min read

What Makes a Website Good (Beyond Looking Nice)?

Most people judge a website by how it looks, but looks are the easy part. Here is what actually separates a good website from a merely pretty one.

Otter
WordPress vs. a Custom-Built Website: Which One Do You Actually Need?
Guides4 min read

WordPress vs. a Custom-Built Website: Which One Do You Actually Need?

WordPress runs much of the web. For some it's the right call; for others a slow, fragile thing they pay for twice. Here's how to tell which camp you're in.

Otter
Signs It's Time to Redesign Your Website
Guides4 min read

Signs It's Time to Redesign Your Website

A redesign costs real money, so you don't do one on a whim. But a site quietly working against you costs more. Here's how to tell which you're in.

Otter
Do I Need a Mobile App or Just a Website?
Guides3 min read

Do I Need a Mobile App or Just a Website?

A lot of businesses ask for an app when a good mobile website would do the job for less. Here is how to tell which one you actually need.

Otter
How Much Does a Website Cost in 2026? An Honest Breakdown
Guides5 min read

How Much Does a Website Cost in 2026? An Honest Breakdown

The question every business owner asks before hiring, answered straight: what a website costs, what drives the price, and what you're really paying for.

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Simple SEO Wins for Small Business Websites
Guides5 min read

Simple SEO Wins for Small Business Websites

You don’t need to master SEO to start showing up more often. A handful of small, practical changes can make a real difference.

Otter
How Long Does It Take to Build a Website?
Guides4 min read

How Long Does It Take to Build a Website?

Realistic timelines for different kinds of websites, where the weeks actually go, and why most delays come down to content, not code.

Otter
How to Choose a Web Designer (Without Getting Burned)
Guides3 min read

How to Choose a Web Designer (Without Getting Burned)

Hiring someone to build your website is a big decision, and easy to get wrong. Here's what to look at, and the red flags worth walking away from.

Otter
What to Get Ready Before We Build Your Website
Guides3 min read

What to Get Ready Before We Build Your Website

A short, practical list of the things that make a website project go faster and cost less back-and-forth - most of which only you can provide.

Otter

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